Unity report shows mobile games ad revenue grew 8% in 2020

first_imgUnity report shows mobile games ad revenue grew 8% in 2020Sports games are the only genre who didn’t see an ad revenue increase in 2020, impacted by the lack of real-life eventsMarie DealessandriAcademy WriterWednesday 24th February 2021Share this article Recommend Tweet ShareDay one in-app purchases grew 52% in 2020, while mobile game ad revenues increased 8%, Unity’s latest gaming report showed, particularly looking at the impact of COVID-19 on players’ usage.The report indicated that the volume of HD gaming — defined by Unity as “video games on PC, macOS, and other desktop platforms with graphics typically rendered in high definition” — increased 38% in 2020. Mobile games particularly spiked at the beginning of the pandemic, Unity noted, but soon settled, whereas HD games had an initial rise and remained steady, before growing significantly again during Q4 (see graph below).In terms of mobile genres, card games and trivia games had a significant ad revenue growth in 2020 — respectively 108.1% and 87.5%. Sports games are the only genre who didn’t see an ad revenue increase in 2020, impacted by the lack of real-life events, and saw a 26.7% decline.Players have also spent more time playing on weekdays than the previous year, the immediate consequence of lockdown measures. Related Jobs3D Artist – Mobile Studio – Midlands UK & Europe Big PlanetProducer Indie Game Studio France UK & Europe Big PlanetSenior C++ Unreal Programmer – PC and Console Studio – Austria South East Big PlanetDiscover more jobs in games “This trend held well beyond the onset of the pandemic,” Unity said. “The difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favor.”The report also gave a glimpse into Unity Technologies’ business, with the company saying it has 2.8 billion monthly active end users, as 61% of mobile game developers use Unity, followed by native/custom engines at 15%, and GameMaker at 5%.The data of this report was gathered by Unity from its user base of over 60,000 developers and 300,000 apps though it did mention that it “omitted information from this report that would individually identify any single game or developer.” So it’s unclear exactly how many games and studios were analysed for this report. Unity added it also “leveraged data from Unity’s deltaDNA platform, Vivox, and Multiplayservices, all part of Unity Operate Solutions.” The data was gathered from January 2020 to December 2020.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEpic Games claims Fortnite is at “full penetration” on consoleAsserts that mobile with the biggest growth potential as it fights for restoration to iOS App StoreBy James Batchelor 2 hours agoSupercell ordered to pay Gree $92m in lawsuitJury found developer had infringed on six patents protecting Gree’s technologyBy Danielle Partis YesterdayLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img read more