Report Card: Firms, advisors more enthusiastic about social media

Related news Clare O’Hara Editors discuss 2013 Insurance Advisors’ Report Card Insurance firms are finally embracing social media as they’ve begun to provide their financial advisors with access to social media platforms and guidance on how to use them properly. As a result, the advisors surveyed for this year’s Insurance Advisors’ Report Card are much more enthusiastic about their firms’ efforts in this category. This is evident in the overall average rating in the “firm’s focus on social media” category, which rose to 7.2 from 6.4 last year, with four of the seven firms surveyed in 2012 seeing their ratings increase by half a point or more. And although the overall rating is the second lowest among all the categories, these remarkable increases show that firms and their advisors are open to the business-building potential of this emerging technology. Share this article and your comments with peers on social media Electronic processing’s coming of age Keywords Insurance Advisors’ Report Card,  Social media Many improvements in compensation Great displeasure with marketing support Facebook LinkedIn Twitter Regulation takes centre stage Toronto, Ont.-based World Financial Group Insurance Agency of Canada Inc. (WFG), Mississauga-based IDC Worldsource Insurance Network Inc. (IDC WIN) and Waterloo, Ont.-based Sun Life Financial (Canada) Inc. are three firms, in particular, that are putting significant effort toward making the use of social media a normal part of advisors’ everyday business. Thus, it’s no surprise advisors recognized these efforts by giving their firms the three highest ratings in the category — all rising by half a point or more from 2012. “The firm is really trying when it comes to social media,” says a WFG advisor in Alberta. “I’m seeing a lot of Facebook pages and Twitter posts on behalf of the company and individual advisors. As well, the firm is providing a lot of encouragement because they want us to be on it.” WFG saw its rating in the social media category make an impressive leap, up to 8.8 from 7.0 last year. The managing general agency started allowing its advisors to setup profiles more than three years ago on three of the largest social media websites, including Facebook, LinkedIn and Twitter. In addition, WFG advisors can also access Pinterest, a social media website to which advisors can “pin” photos or images to their individual boards, which can then drive traffic back to advisors’ websites. “We see social media as a communication tool, so a lot of our sales force uses social media to communicate with their teams and motivate them,” says Richard Williams, WFG’s president. “We have advisors who prospect [for] new clients through all of these channels and, in turn, we are also able to recruit new advisors to the firm.” IDC WIN only began dipping its toes into social media last year, but it has already seen its rating rise substantially, to 7.8 from 7.0 in 2012. In large part, that’s because the firm recently hired a third-party social media consultant to help advisors — if they wish — develop their own websites. As well, advisors are able to create a customized website that allows them to send out monthly blogs to clients with features on insurance and wealth management. “This provides a tremendous opportunity for advisors to keep in touch with their clients and give them educational and informative ideas related to insurance or risk-management,” says Ron Madzia, president of IDC WIN. In contrast, some firms seem to be taking a much more cautious approach. For instance, although Sun Life was one of the first insurance firms to launch a social media pilot project in 2010, things haven’t been moving as quickly as some advisors would like. Many advisors feel they are out of the loop and that the firm isn’t moving fast enough on social media. The original pilot project consisted of 20 advisors who were allowed, under the direction of the firm, to set up accounts with Facebook and LinkedIn. But as time has gone on, the firm has only expanded the pilot project to include 60 advisors; as well, it has distributed a set of guidelines and principles for only those advisors to follow. “The firm is stone aged when it comes to social media,” says a Sun Life advisor in British Columbia. “They just haven’t figured it out yet. They have acknowledged that it exists and introduced guidelines that are compliance-driven rather than business-driven, which is basically ‘don’t do it’.” However, setting up guidelines is only part of the process of getting advisors to use social media successfully. For its part, IDC WIN is currently using the services of a third-party consultant to research which social media platforms are the most effective for advisors, and what is the best way to introduce them to these platforms. “Just being on [a social media website] doesn’t mean you’re effective with it,” says Madzia. “Any advisor can sign up to LinkedIn or Twitter, but if you’re not using it properly, it’s of no value. We need to help advisors understand these [social media] tools better. To show advisors how to use them within their own business as well as how to use them as an marketing initiative with their clients.” Lack of communication seems to be the main reason why many advisors aren’t already engaged with the popular world of social media. In fact, many advisors are unaware of what their firms’ policy is or even if the firm has a policy in place. “We would like somebody to inform us of our options on social media,” says an advisor in Quebec with Winnipeg-based Great-West Life Assurance Co. “We know about it, but we don’t know how it works. Adds an advisor in Alberta with Woodbridge, Ont.-based Hub Financial Inc.: ‘I’m not sure what their presence is but I don’t think its that great.” Whether insurance advisors are on Facebook, Twitter or LinkedIn, one thing is for sure: they realize that social media is here to stay and that they could be missing out on certain opportunities if they don’t get onboard. “I haven’t gotten too involved because its not my thing, but that might change because I see people who are using it getting better numbers than me,” says a WFG advisor in Manitoba. Adds a HUB advisor in Ontario: “I’m not knowledgeable, but I need to be. I would like to see social media seminars because it’s the communication of the future.” To see the complete 2013 Insurance Advisors’ Report Card, click here. read more

TIP to offer Dearman system

first_imgGet instant access to must-read content today!To access hundreds of features, subscribe today! At a time when the world is forced to go digital more than ever before just to stay connected, discover the in-depth content our subscribers receive every month by subscribing to gasworld.Don’t just stay connected, stay at the forefront – join gasworld and become a subscriber to access all of our must-read content online from just $270. Subscribelast_img

‘Don’t expect to be in the office more than two days,’ lawyers told

first_imgA prominent London-based firm has embraced the concept of ‘agile’ working, telling its lawyers that they will not be expected to work in the office for more than two days a week.Four years since media and privacy specialist Schillings introduced a home-working initiative, the firm’s agile working programme ‘has gone completely to the other extreme’, Schillings chief operating officer and partner Christopher Mills (pictured) told the Gazette.’Work is an activity, it’s not a place – it’s how we have defined agile working,’ Mills said.A new guideline states how much lawyers are expected to be in the Bedford Square office and at home. ‘You should not expect to be at work, in the office, for more than two days,’ Mills said, noting that this would change depending on meetings.The firm will no longer have ‘fixed’ desks. A desk-booking system enables lawyers to identify desks they want to work at for a particular day or week. ‘It allows us to have a better utilisation of desks,’ Mills said.A new coffee shop, accommodating around 25 people, has been built as part of a major office refurbishment. It is hoped the new area, called ‘the hub’, will encourage staff to ‘create accidental interactions’. The firm has also changed its IT infrastructure.Highlighting agile working in practice, Mills said: ‘Yesterday, most of my day was [spent] in meetings. I perched in the coffee shop area with my laptop for the hour that I needed desk space rather than take up a desk for a whole day.’It is hoped the new scheme will improve collaboration between the firm’s various teams, which include cyber and intelligence as well as legal.Recruitment and retention is another driver behind the move. ‘We have modernised to the way the millennial generation wants to work,’ Mills said. By the end of next year, half of the firm’s fee-earning staff will be non-lawyers, he added.Paralegals and those with office-based roles, such as reception and legal secretaries, will not be able to take up agile working.last_img read more

Alvin Kamara injury update: Saints running back (ankle) expected to play vs. Jaguars

first_imgAlvin Kamara won’t be joining Drew Brees on the sidelines this week.According to NFL Media, which cited an unidentified source, the Saints running back is expected to play Sunday against the Jaguars barring any additional setbacks. Chiefs injury updates: Tyreek Hill (shoulder) will play; Sammy Watkins (hamstring) doubtful Kamara, 24, has 583 yards from scrimmage and scored two touchdowns for New Orleans this season.The Jaguars (2-3) host the Saints (4-1) at 1 p.m. ET. Panthers QB Kyle Allen will keep starting until he loses, report says However, he participated fully in the team’s walkthrough on Saturday. Related News Pope Francis accidentally tags Saints in a tweet, Twitter has a field day Kamara, who was listed as questionable for Week 6 with a tweaked ankle, was on the team’s injury report for the second straight day Friday after being a limited participant in Thursday’s practice.last_img read more

Sumner Newscow Week #6 scoreboard…

first_imgSumner County football scores and scores of interest…Wellington 33 Labette County 26Fredonia 28 Belle Plaine 23South Central 36 Caldwell 14Argonia-Attica 70 Oxford 20Winfield 28 El Dorado 12McPherson 63 Augusta 6Douglass 44 Cherryvale 8Medicine Lodge 58 Udall 14Mulvane 48 Rose Hill 18South Haven 36 Pretty Prairie 12Clearwater 35 Wichita Trinity 13Conway Springs 68 Remington 20Chaparral 30 Garden Plain 21.last_img

Plans out of place

first_imgBy NICOLE WILLIAMS PLACES Victoria is abandoning plans to redevelop a large section of Officer but it is good news…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.last_img

Badge of social shame

first_imgFrom the launch of Cardinia Shire Council’s Together We Can initiative, campaign ambassador DR JOY LOUISA DOHERTY, Chairperson…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.last_img

Spurs confirm first home match of season against Fulham will be at Wembley

first_imgTOTTENHAM have confirmed their first home match of the new season will be taking place at Wembley against Fulham on August 18.Stadium delays have meant they won’t be able to play their first match at their new 62,000-seat ground until September 15, against Liverpool.3 Tottenham will play Fulham at Wembley in their first home game of the season on August 18Credit: PA:Press Association3 Spurs played all their home fixtures at Wembley last campaign as they finished in the top fourCredit: Getty – ContributorThey will host Liverpool in their first game in their new home in what will be a blockbuster match-up between the two Champions League clubs.A statement on Spurs’ website said: “We’re pleased the months of speculation are finally over and fans know where our team will be playing, and when, next season.”But the confirmation also brought news that we would be playing our first home game at Wembley, not our new stadium.”Our prime considerations at all times are the fair treatment of supporters and the well being of the playing side of the club.”3 Stadium delays have meant Tottenham will not play in their new ground until September 15Credit: PA:Press AssociationTottenham’s Premier League fixturesAugust11 Newcastle (a)18 Fulham (h)25 Man Utd (a)September1 Watford (a)15 Liverpool (h)22 Brighton (a)29 Huddersfield (a)October6 Cardiff (h)20 West Ham (a)27 Man City (h)November3 Wolves (a)10 Crystal Palace (a)24 Chelsea (h)December1 Arsenal (a)5 Southampton (h)8 Leicester (a)15 Burnley (h)22 Everton (a)26 Bournemouth (h)29 Wolves (h)January1 Cardiff (a)12 Man Utd (h)19 Fulham (a)30 Watford (h)February2 Newcastle (h)9 Leicester (h)23 Burnley (a)27 Chelsea (a)March2 Arsenal (h)9 Southampton (a)16 Crystal Palace (h)30 Liverpool (a)April6 Brighton (h)13 Huddersfield (h)20 Man City (a)27 West Ham (h)May4 Bournemouth (a)12 Everton (h)The statement continued: “It’s not an ideal start to our new season, but it is better than many feared it would be!”We now look forward to finally moving into our new home across the weekend of 15/16th September.”While they have also added that club merchandise will be 20 per cent off in all Spurs outlets at Wembley as an added incentive for fans to attend.The Lilywhites applied yesterday to not play at their new ground for the first four matches, with one fixture to be played at the home of football.MOST READ IN FOOTBALLRETRACING STEPSJack Charlton’s granddaughter Emma Wilkinson ‘would love’ to visit IrelandROY RAGEFurious Roy Keane launched foul-mouthed rant at Pique over Fabregas friendshipPicturedTOP FORMBrazil icon Ronaldo soaks up sun with partner Celina Locks on yacht in FormenteraPicturedON THE PAOLPaolo Maldini shows off shredded physique at 52 while on holiday with wifeLive BlogUNITED LATESTMan Utd transfer news LIVE: All the gossip and updates from Old TraffordExclusiveLOCK CLOWNPaul Scholes flouts local lockdown rules by throwing huge 7-hour birthday bashMauricio Pochettino has spoken of playing at Wembley, he said: “We are so excited to have the date of the first Premier League match at our new stadium.”We discussed the timings and the ability to play away games and I think it is a good solution to have an earlier home game.”Wembley was great for us last season and we are even more used to that than we are the new stadium.”We are excited about the season ahead and making the new stadium our new home.”I have stood inside the bowl and I know the atmosphere will be unbelievable – it will be well worth the wait.”Premier League clubs including Tottenham and Manchester United chase Ajax star Matthijs de Ligt – here is why…last_img read more

Haywood County Shooting Victims Identified

first_imgHaywood County Sheriff’s Office detectives continue to investigate two deaths that occurred in the Fines Creek area.At 6:53 p.m. Wednesday, December 13, 2017, deputies responded to a residence after receiving a call that an individual had been shot. Upon arrival, deputies found two deceased individuals.The deceased have been identified as Nina Christina Martin, 36, and James Mark Ferguson Junior, 56.Detectives say Martin and Ferguson knew each other and both sustained gunshot wounds. They add that they believe this was an isolated incident.The investigation into the circumstances surrounding the deaths is ongoing.last_img read more