is currently a lot of traditional enterprises begin to use network marketing to help the development of enterprises, especially a lot of medical industry, such as oral, plastic and so on; of course the best or combined with some other mixed mode, so the effect is no ground for blame, but here only about oral site with some network marketing planning. I found that now do oral websites are also many auction lot, so to do an oral website, bring the profit for the enterprise, first should understand this industry, network marketing planning to develop a set of feasible. Here to talk about the author of the Shanghai dental hospital website to do some planning.
an oral website should first clear the value of its network marketing
in fact, in different industries, the value of the network marketing is not the same as the highlights of the network marketing value of an oral website, the author believes that can be divided into the following points:
1, through the market survey to understand our customers through the network marketing to attract potential customers to the node customers become the actual customer; for example, now many people are concerned about their health problems, but also have a smattering of knowledge in oral knowledge, how to do, like the teeth yellow teeth defect the harm and so on can popularize the oral knowledge of the way to attract and adapt the spending power of customers.
2, enhance the visibility of the enterprise, to create a brand image
is now the development and application of the network, like the traditional oral class enterprises, through the network marketing, the enterprise brand promotion, will be its own brand image submitted to more people, and it is also the important value of network marketing.
3, through the network marketing, the use of oral website can save cost for the enterprise
cost is inversely proportional to profit, the lower the cost, the higher the profit. The cost of traditional marketing is known to us, and sometimes it may even lose its own cost. But an oral website, it just needs a space, a domain name, plus the webmaster efforts.
two, early market research is a successful online marketing essential
early market research will avoid a lot of unnecessary trouble for us, through investigation and analysis, we can see many, please read some investigation and analysis the author before the construction of Shanghai oral hospital:
1 and enterprise status
analysis of the pros and cons of the enterprise, we must start from the user’s level, which can get data from the search engine. Simulation of the user, search for certain keywords, can be completed on the internet.
2, analysis of existing products and services, to understand the quality of follow-up services in the user’s mind assessment;
3, analysis of competitors, as long as the pre prepared