Abstract: according to the Huace announcement, the small investment is mainly fancy their lips to construct a Pan American Red Master makeup network as the core, with a short video + pictures as a medium, high quality active community of users; and through vertical platform operation, precise import of its own traffic, users in the realization of women the high frequency of consumer electronic business platform.
investment community news August 12th, video business platform small lips Huace won $63 million 840 thousand C round of financing. After the transaction, Huace will through its wholly owned subsidiary Huace international indirectly holds 35.03% of the shares of small red lips.
lip was founded in September 2014, is a short video community for women, including beauty, fitness, fashion, life of the four channels, the content generation mechanism focuses on the UGC model, a short video presentation for a minute or so, the user can click to watch their real share and recommend Master. Since then, the focus of the transformation to do beauty electricity supplier and social electricity supplier, the main consumer groups for young women aged 15-28. According to official data, as of now, the little vermilion APP download the number of users has exceeded 12 million, more than 500 thousand active users.
new NewSeed data show that after the small lips have been the 3 round of financing in December 2014 by bluerun and Shuanghu capital of millions of RMB in June 2015, won the angel round of financing; the speed of light antzen millions of dollars A round of financing; in February 2016, won the GGV capital GGV tens of millions of dollars B round of financing.
small lips founder Jiang Zhixi served as director of investment bluerun, Shanda literature deputy editor, he announced that the small red lips "initial inspiration for the video sharing originator Youtube, either Gif or quick Betta, you can find the prototype on Youtube. Take the Youtube as an example, there have been a lot to the grass root see spoof channel, just to the evolution of the domestic made Liu big stage version of P2P. Later, I found that there is a very popular Youtube channel: a group of girls (makeup people) in the above share their lifestyle, I think this might be able to do."
According to the
Huace announcement shows that this investment is mainly fancy their small lips to construct a Pan American Red Master makeup network as the core, with a short video + pictures as a medium, high quality active community of users; and through vertical platform operation, its accurate flow guide, realize the female users in their the high frequency of consumption of electronic business platform.
it is reported that the two sides will explore the financing of the network to develop red, brokerage system, improve the quality of short video to long video, live content flow ecology, optimize mall operation mode. At the core of IP, the control of content flow, interactive platform and market channels based on the collaborative development try to operate private brand, build a high-quality, high margin attributes of consumer brands, through a variety of modes of business cooperation, equity investment, the construction of supply chain, strengthen the quality and service, and further promote the overseas market.