Abstract: along with the transformation of China cultural awareness, fashion female users on a single, fast fashion consumer interest dropped, is paid more and more attention to quality, changes in consumer psychology are also from the impulse to rational consumption, tend to be more emotional experience and brand identity. The traditional fashion electricity supplier has been difficult to meet this demand, and this consumption is also forced to upgrade the mode of reform, which also means that women’s electricity supplier 2 era has arrived.
2015 for the Internet, it is definitely a well deserved merger year. From the merger drops fast, 58 to go to shake hands, and then to the U.S. group public comment to stop the war, the Internet industry is gradually moving towards peace in the capital driven. Remember in the merger of American corporations and public comment when I ask questions in the circle of friends, the next together will be? In many of the answers, there are two of the most frequently mentioned, are good margin century and Lily network, beauty and mogujie.com. Not let us wait too long, in December 7th, Lily network and Jiayuan announced the merger.
seems to be extremely lonely left beauty and mogujie.com. And mogujie.com recently said that the merger of the United States also began to grow rumors. This old friends will really be together? Many media have to verify the matter to the two party, the results of both strongly denied. Some people comment on this: the more it is denied, the more likely it is, because it is likely to be in contact with, and do not want to be disturbed by the outside world. Whether it is a merger or not, it is worth mentioning that this should be two of the most talked about topic this year.
beauty with mushroom may actually have
beautiful and mogujie.com has been dubbed the twin brothers. Both parties are engaged in women’s business platform business, if you look at the two sites of the operating mode, almost impossible to find the difference, even from the course of development of the two sides, are based on Taobao shopping guide website started in Taobao under the "force" began the transition to self built platform. From this perspective, the two sides of a field, are doing the same business exists with the possibility of very large.
from the capital side, Hillhouse capital is mogujie.com and beautiful common shareholders, if the merger of the two and the impact of the market, for Gaoling is absolutely good, therefore, Hillhouse will actively promote the merger of the two. At the same time, because there are no two Ali and Baidu figure, said the investment side of the beautiful Tencent must also be very happy to see two mergers.
last month, mogujie.com announced $200 million financing. In the two had publicly available information, you can access to the United States said that the valuation of $3 billion, while mogujie.com valuation reached $2 billion. But it is worth remembering that mogujie.com for the financing, no mention of the valuation of the same as ever. And released in 36 China krypton a market valuation of the company ranked in the top 500. Mogujie.com’s current valuation of 9 billion 560 million yuan, said the valuation of beautiful RMB 5 billion 980 million yuan, the two valuations were significantly reduced.
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