Recently, the first domestic Internet stock Hi2000 announced the signing of a cooperation agreement with Baidu officially launched the business, advertising alliance, Baidu will through this alliance platform advertising coverage to the industry website, in-depth study and the two sides still in the Internet technology exchange and brand sharing and other aspects, and reached consensus. Hi2000 and Baidu of the two top domestic Internet companies cooperate in the "advertising" market, what impact will the domestic Internet market, caused widespread speculation the industry.
July 6, 2007, Hi2000 "business treasure" (www.netsun.com) announced to Chinese chemical network, to China textile network, China clothing network, agriculture net, China in plastic and other domestic online 1000 industry website, together to create industry website "business advertising alliance" based on this initiative will present the increasingly intense competition "advertising alliance" to the market again in the teeth of the storm. The Hi2000 and Baidu together, undoubtedly in the advertising alliance market dropped a bombshell.
it is understood that Baidu is the world’s largest Chinese search engine, in January 2000 by Robin Li, who was founded in Beijing, Zhongguancun, in August 2005, listed on the nasdaq. Baidu in the field of Chinese search engines occupy a leading position, support search 800 million Chinese web pages, is a strong brand search engine. Hi2000 is the first in the domestic A shares listed on the pure Internet companies, owns the largest web cluster industry, is the industry leader in website. Hi2000 proposed "small portal + union" model has many industry website support, and as a basis for the establishment of a "union website – business treasure". Hi2000 chairman Sun Deliang said, Hi2000 and Baidu has the characteristics of complementary advantages in the advertising market, to seek common development to achieve a win-win situation, the cooperation has just started, although the short term will not have a significant boost to the performance of the company, but in the future, deep potential for large.
industry insiders pointed out that in 2006 the country all kinds of advertising alliance has about 500, the competition is very fierce. Currently Baidu union theme promotion business and Google Adsense is fully competing for the domestic advertising alliance market. In this market environment, Hi2000 together with Baidu to build "business advertising alliance" is clearly on both sides is very favorable, hand in the incubation period of the "business advertising alliance" to Baidu heavyweight partners for the development of speed, on the other hand, Baidu is also unable to ignore this huge industry website advertising position.
experts said, Hi2000 cooperation with Baidu, is the largest domestic industry e-commerce enterprises with the largest Chinese search engine has a complementary cooperation between very much in resource sharing and integration development. The first time the two sides cooperate in business advertising alliance "as the starting point, showing the professional" advertising alliance "is becoming the new darling of the market attention of Internet advertising.