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from 2000 ad Papi sauce to AIKE for countless endorsements, from financing billions of dollars into the billions of years to his uncle, WeChat rice cake mother, from the explosion of the Faceu to the top of the snake, the existing pattern of mobile Internet competition, content and distribution of more and more business hot, behind this flow of competition and marketing has become a strong driving force, why content marketing will be more and more popular
A new force suddenly rises.?
content has become a strong demand for consumer upgrades
is related to the content of entrepreneurship, and not what happens, has always been there, but because of the content of the monotonicity, network hardware limitations, distribution channel constraints, and user groups of the culture time, until the last two years, with the maturity of the network terminal, the rise of micro-blog, WeChat and other platforms, the consumption structure of lead the economic and social factors, the content of the start of explosive growth. And the content of the relevant marketing nature is also rising.
developed in the United States, the content and related IP development has been the whole industry chain model, good content will be transformed into large movies, TV series, games, toys and other peripheral modules. Social media and content marketing is a very mature industry in the United states. Few companies do not involve. According to eMarketer data, as early as 2008 the United States to use social media marketing company ratio of 42%, accounting for 73% in 2010, has now reached up to 90%. At present, the domestic content and cultural entrepreneurship, is still in the initial stage of the development of personalized, although the proportion of content marketing is relatively low, but the rapid development, no doubt become the mainstream trend.
with a generation of young user growth, definition of their own, to explore and find their own interests, not to conform, user groups overall change and transformation is happening. These young users are the real information and network generation, while also carrying too much of the marketing information, in this process, there is a significant feature, they want to find their own interest and consistent people and groups, even more concern is the form of communication, Wei long hot strip of this kind of case it shows the importance of this transfer success. In this case, the star size, the network big V, fans economy has become such a demand, the best way to export and. Where there is concern, where there is traffic and business opportunities, naturally became the most concerned about the business and advertisers.
content has become a new entry of entrepreneurs
BAT with its own development system becomes more and more huge, while investment and acquisition layout front longer, traffic patterns will become increasingly concentrated, search by Baidu and Tencent, Sogou 360 game control, basically is the Tencent and NetEase in the world, the social is no one can shake the QQ, WeChat, Ali is have an absolute advantage in areas such as electricity providers, platform entrance level has been divvy up. In China’s existing top 20 applications, only today’s headlines, unfamiliar street and other applications are non BAT 4. According to Matthew’s law,