vocabulary of science and technology in November 25, 2015 landed three new board, according to 46 yuan opening price, the total share capital of 80 million 140 thousand shares, as of the date of closing time, vocabulary technology closing price rose to 63.18 yuan, an increase of 37.35%, market capitalization of 5 billion 63 million yuan. And before the listing of the exchange technology, has successfully obtained two rounds of financing: NetEase led by 12 million U. S. dollars A round, and the Shanghai cultural industry equity investment fund, mango fund and CITIC Securities investment 200 million yuan B round.
Ali mom currently can not customize the size, so perhaps some of the site’s beauty will have a certain impact! But we believe that Ali’s mother will soon push
while he was still exploring the international market for UC, he realized that as more and more Chinese companies stepped out of the country, mobile marketing abroad would be a huge market.
that the development of throughput technology benefits from two big backgrounds:
Wei graduated from Zhejiang University in 2008 after joining HUAWEI, as an overseas marketing manager, in 2010 to join the UC browser, has served as deputy director of the Department of international business UC, help UC achieve occupy more than 25% market share in India, Vietnam and indonesia. In the accumulation of rich experience in overseas market development, while Wei aware of overseas mobile marketing has a huge market, and then resigned to establish the volume of science and technology.
so, how did the 32 months of technology come from zero and do it all the way,
Ali mom’s advertising size, a total of 8 sizes:
Ali mother points in more detail, it is more beneficial to advertisers more accurately according to the target customer groups choose advertising types, it is important for small and medium-sized enterprises.
recently, online advertising trading platform Ali mother of beta, registered members to look at a look, found that the type of Internet advertising is very suitable to small and medium-sized enterprise network advertisement psychological needs of advertising are classified in detail, form of advertising is diversity, charging mode is also more flexible, price it is also relatively low, small and medium enterprises in line with expectations of low input and high return psychological needs currently just reached the limit, but the specific psychological needs of the actual effect is now in the beta stage is difficult to assess, very easy to let the LORD have the urge to buy small and medium sized enterprises.
multi-channel access to users, the flow realized
Ali mother’s advertising forms are divided into three categories:
founder and founder of CEO told
second, the global mobile Internet outbreak, making the mobile advertising market capacity is rapidly expanding.
"we are essentially a traffic company, and what we do is cash flow."." Duan Wei says. The first step to obtain traffic is to acquire users, and segment the channel into three categories:
first, the domestic enterprises to go abroad, overseas enterprises to enter the Chinese market gradually strong desire, the internationalization of the market demand for marketing is increasing.
click on the registered mother of Ali; sell your website ad > > alimama
1, text type.
2, picture type.
3, text plus picture type.
see Ali mother on the advertising type argument, the future will increase the new type of advertising, is still relatively simple, may be more anxious Ma on-line this platform? Estimation is Ma wanted to divert public attention, because it is now a Alibaba listed before the period of silence, tell me what you see, recently less about Alibaba listed on the news? At least a lot less than it was!
1, long on time billing. The observation found that most of the websites offer a long on time billing, but most of the websites that offer ad sites are personal websites, and commercial websites are still relatively small!
2, click charging mode. But this seems to be the only way to buy in the form of text, matching keywords, but in the choice of the site can click billing is the form of pictures, but in testing the purchase process without pictures form click billing form, you can add text ads keywords form, do not know what the reason is, I don’t know, maybe enough. How to buy!
see the opportunity to cut into the mobile marketing market
technology started operations from 2013 to March, focus on advertisers and application developers to provide efficient user access and traffic integrated solutions, including the main business of overseas mobile marketing and mobile online games overseas issue.
Ali mom pays a way of advertising classification, divided into two kinds:
Advertising type classification
according to the relevant data shows that in recent years, the global advertising market capacity has been steady growth, is expected by 2018, its market capacity will reach 4 trillion and 220 billion yuan. Among them, the global mobile Internet advertising market capacity will reach 604 billion in 2018 from 56 billion in 2012.