shlf1314 cancellation of commission system for advertising agentsFrom the tenderness of the encounte

day, Beijing Haidian District City People’s court sentenced the accused guilty of unfair competition and the plaintiff, Sina micro-blog awarded 2 million yuan of economic losses. Earlier, at the beginning of 2015, Sina micro-blog Sina micro-blog users to grab the head, tenderness of illegal name, occupation and education information on the grounds of unfair competition will own the prosecution to the court.


from the tenderness of the encounter of Internet entrepreneurs why more and more difficult

court held that the requirements for registered users to upload mobile phone mail list and contact software, corresponding relationship between the user and illegal access to relevant contacts in Sina micro-blog, these people as "once tenderness users contacts to display, and grasp its Sina micro-blog illegal occupation information, education information display. The defendant did not promptly delete the above information, its behavior harm to Sina, micro-blog users’ information security, constitute unfair competition.

two years ago, shlf1314 company canceled the traditional commission system, launched the so-called "Best Practice Funding" of the new commission system, this system is designed to encourage the rapid growth of advertising agencies, while encouraging them to increase the promotion of training for advertisers. Last year, shlf1314 revised the commission system to further encourage agents with annual growth rates of more than 15%.

, based on mobile phone contacts and networking relationships, has become the mainstream of the moment, regardless of SNS, health campaigns, and even the question and answer community, as long as there is social place, the introduction of the chain of relations is very normalized. Tenderness was convicted of unfair competition of the news, the business circles of people also have tenderness grievance, in a large platform’s ambitious programming, Internet hit the road of entrepreneurship are narrower, user acquisition costs more and more high, with a large platform of cooperation more and more difficult to obtain equal rights.

of course, shlf1314 will consider adopting measures to encourage good advertising agencies. editor’s name: admin02

startups use a third party login system,

Beijing on September 6th news: according to foreign media reports, the United States shlf1314 company in the online advertising business in addition to direct sales, there are a large number of agents. It is reported that shlf1314 company and these agents are negotiating a new commission policy, but also may cancel the existing grading advertising agency commission.

November 2013, the newly established less than a month of tenderness and Sina micro-blog reached a cooperation relationship. Authorized by Sina micro-blog, users can visit the tenderness by micro-blog account. Of course, in addition to micro-blog third party login system, but also the establishment of independent tenderness is independent of the user login system, also can register directly into the user through the mobile phone number of tenderness.


in April 26th, a paper ruling gave the Internet start-ups heart to cool.

and product design intention, is trying to integrate the user’s mobile phone address book, through the background of the mining algorithm, each complete connections, and automatically calculate once contacts or two degree connections, depict the user real social graph. Therefore, through the Sina micro-blog account login, you can also upgrade the information through the synchronization in the platform

, however, some analysts believe that shlf1314 is unlikely to be completely abolished for advertising agency commission system, the next step will be to improve the transparency of the commission system, or by a similar advertising alliance is more open and fair Commission system.

media analysis said that although shlf1314 did not make a formal announcement, they are expected to introduce a new commission system in October. Some small and medium advertising agents believe that shlf1314 company may cancel the "Best Practice Funding" system, and even cancel the Commission for agents, instead of using other ways to return.

"unfair competition" the right and wrong

this lawsuit from Sina and micro-blog have started talking about cooperation of tenderness.

?The reason

however, the new commission system launched after they have been part of the agents in question, the main reason is the lack of transparency in the hierarchical commission system, causing unfair phenomenon in various agents. Later, some advertising agents also paid shlf1314 Commission back to advertisers, specifically in search of advertising prices". This upsets the search advertising market because advertisers choose different agents to buy shlf1314 ads based on discounts.

, Silicon Valley’s renowned venture capitalist Horowitz, once summed up his entrepreneurial process, said: "in the CEO for more than 8 years, only 3 days is prosperity, and the remaining 8 years almost all difficult."." But for the Chinese start-up enterprise leader, entrepreneurship is more a close call.

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