beauty industry in full swing, not only to provide consumers with a high quality choice, but also to many entrepreneurs have brought rich business opportunities. Many people want to open a cosmetics shop, but in order to be successful, you have to master some skills, how to open a cosmetics store to ensure success?
1, store location is crucial
whether you are the first to identify the project, and then find a shop; or the first to identify the store, and then look for the project, store location can not be sloppy. Before the store location, to the local traffic, local consumption capacity, brand awareness, competitors and other comprehensive research and analysis, do a good job in the market positioning. At the same time, should pay attention to the site in the shop, convenient transportation, the flow of people, such as KFC, McDonald’s near near to the wealthy.
2, store image has its own characteristics
facade eye-catching shop mark is also very critical. If the store design style features, in line with the uniform design concept, will attract more consumers into the store. Store image counters, shelves, image painting, advertising light boxes to professional and distinctive, so that consumers from outside the shop to see the store, like into the store into the store on impulse, want to buy a product desire, to allow consumers to wander in this comfortable store.
3, product structure to be rich and complete
consumer spending has now become more diversified and personalized. Product structure is simple, is no longer meet the consumer’s mouth, similar to the "AVON" single brand, the first ten years ago is subject to many consumers love, but now? A lot of "AVON" franchisee business difficult, have to multi brand transformation. So, when we have to choose the project, to consider whether the product rich and complete, including middle and high and low grades, including basic skin care, men’s skin care, facial mask, makeup and other products of different structure, meet the consumers one-stop shopping, have a broader market.
4, promotion strategy to be creative
terminal cosmetic shop, should stress the strange new promotional strategies to drive sales. You can do some promotional activities, such as holidays in the illusion of discount value one yuan, buy, buy, buy how much to send, lottery, games, membership points and other activities to attract consumers into the store, promote the turnover rate.
for entrepreneurs, it is not easy to find a good project, so we must seize the opportunity to seize. If you want to open their own cosmetics store, then might as well start with business skills, learn more about the successful experience of others, to find their own model, I hope everyone can be successful.