Don’t force the door to O2O wearing a lazy hat

is currently the development of O2O is hitherto unknown hot, especially the door of O2O, in 58, Jingdong, the U.S. group, the public comment on behalf of the housekeeping, laundry, door-to-door massage, door-to-door service, through the platform rich category, providing the perfect one-stop door-to-door service for users. Closer to the user’s local life around the business, entrepreneurs see countless hopes, so the so-called "lazy economy" began to rise much, so the door O2O really created a lazy




O2O era, "lazy economy" is only a representation of

life O2O has served in all areas of people’s lives. The United States mission, hungry to solve early in dinner, go out to work in advance is a bit fast, do not want to move the rest of the weekend can take home housekeeping, the mood to let a beaver family Manicure division, want to let a relaxing massage

life looks very good, the service is liberated from the original platform, leaving the line under the store costs, the middle of the platform into the smoke, but also received more orders. Is the service and enjoyment are served, but this "still" is a service delivery, is really lazy economy?

from the perspective of security and trust between strangers, in order to overcome or have a certain degree of difficulty, just imagine, if there is a user called massage services through APP, the other is a stranger, but the service itself involves some privacy, the two sides will inevitably have some psychological barriers, once the service appear a little mistakes, will soon be magnified in the user psychology, the first impression is good or bad is related to the future users will continue to use this key point for door-to-door service.

also in the beauty shop and massage parlors have specialized agencies, and tool equipment, feeling for users and service is relatively relaxed, scope and place in the home service will be limited, and the accident disputes is also difficult to explain, for example, at the end of the service, homeowners have valuables, both in the outside or at home service is lost, there will always be some suspicion, the gap between the two is the security and trust issues, it will indirectly lead to loss of confidence on the platform users.

longitudinal Sok Wang said: "in general and O2O services are not the same, door-to-door service itself will bear a high security value and the expected value, after this index by high refractive index, and once imagined a deviation will decrease exponentially."

from the perspective of the user experience, on-site service users tend to experience the early adopters. For users, the door to hairdressing and salon where the difference, that is nothing more than a "threshold", but also to pay a service fee, other value-added services, can make your hair more than to break salon? To the salon is a experience, where you can see other users to hairdressing, can also be.

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